Optional subject ( apple is recommended ) Assignment

Optional subject ( apple is recommended ) - Assignment Example I will also take reference from Lance Whitney and Josh Lowensohn’s articles that would put light on the tactics used by Apple. Apple has emerged as a renowned and very popular company in the recent past due to its innovative and high quality products. Apple has always tried to come up with customer’s expectations with it continually improving products. It has always looked to bring innovation that has helped the company to compete with other brands. The organizational structure of the company is designed in such a way that it promotes competition and encourages employees to present new ideas. I think it was a very clever move by Apple to adopt innovative strategy with appealing applications as its competitors were not bringing much innovation in their products. Introduction of iphone was an example of such innovation, which had brought a revolution in the technological world. iphone helped Apple to register revenues of $65,225 million, increasing by 52% in fiscal year 2010. The company also adopted a strategy to market its product worldwide and not restricting it to a particular place, which helped the company to gain significant market share. Research and development is also a very important aspect for the company. Apple lays strong focus on research and development in the company and always come up with new ideas and suggestion that help the company to develop new products. When the company was entering into the Chinese market, initially it did not get a good response, but extensive research helped the company to make few changes in the product. These changes made it easy for Apple to introduce its product in China, which became a great success. The focus on research and development helps the company to compete with its competitor very efficiently. Initially, when Apple introduced its smart phones in the market, it was a totally new concept, so it decided to charge higher prices due to the advanced features of its

Android and Apple Comparison Research Paper Example | Topics and Well Written Essays - 1250 words

Android and Apple Comparison - Research Paper Example iOS came in the first version of iPhone in 2007 and since then, it has been one of the most illustrious mobile firmware till date. Steve Jobs was the man behind the creation of Apple Inc. and its respective software’s. There are more than 400 million iOS enabled devices all around the world. Apple holds second position in terms of market share of Smart phones industry (Lee 31). Android initially started its development in 2003 and the theme was to produce spectacular mobile phone software. Google took over Android in 2005 and sustained the initiators of Android group to stay attached with the company. Android was launched in the mobile phone device for general public in 2008. It has achieved significant milestones in the past four years. Android enjoys of having the largest Smartphone’s market share. Android has given software licenses to many technological firms. There are more than 500 million android users all over the world (Lee 38). Apple Inc. has notorious name in the mobile phone industry. Company holds the prestige of launching first capacitive touch screen phone with one of the most advanced mobile operating software. Apple’s iOS is only used in its gadgets that are, iPhone, iPod, iPad and Apple TV. The company produced iOS firmware 1.0 originally and currently iOS firmware 6.1 is present in the market. Apple has been attracting software developers through its interesting interface. iOS was the pioneer in launching interactive applications and games for mobile phones which was later on followed by many companies. iOS interface is user friendly which enables its user to customize options. Applications and games purchasing mechanism was also introduced by Apple Inc. by deploying Apple Store in its software. Customers have the option to purchase applications and games online through Apple account (Rogers and Mark 112). The unique feature which distinguishes Apple from other mobile phone